Mystical Wardrobes Website & Automations

Who is Mystical Wardrobes?

Mystical Wardrobes, is a gown rental business based in the Philippines. They produce high quality, hand crafted, and fantasy and history inspired gowns and accessories. They ship in the Philippines nationwide and also caters to world wide customers. As their collections grows, they also became the go-to store for girls celebrating their 18th birthday and high school students attending their prom.

The Problem

As their collection of gown grows and hundreds of inquiries per day blasts their inbox. Their main struggle was that they did not have an effective way of showcasing their collection. They only have a Canva presentation, it contains the gowns and what collection its from. As more and more customers inquired about their gowns, they faced a lot of problems such as:

• Updating the collection: Their gown production became faster and more efficient, but the Canva presentation that they were using could not keep up. New gowns are added and existing gowns are modified but they could not keep track of what’s in the Canva and what’s not.
• Organized gallery: Their present gallery was not organized and it is very difficult for clients to browse since they have to open different Canva links for different collections and they have to browse per slide just to see the gown that they are looking for.
• Complex pricing structure: Since they are a rental business, they have different price tier depending on the location of the client, version of the gown, collection, and add ons. They needed a more systematic way of communicating these informations to their clients.
• Rental terms and FAQs: They needed a way to effectively communicate FAQs and rental terms to clients. They needed a way to present it clearer and if there are changes it would be easier to edit and it would be global.
• Sales funnel: Lastly, one of the main problems is that they needed a way to improve their sales funnel. A landing page that leads their clients into their products would be a great improvement into their existing sales funnel.

There are the main problems that Mystical Wardrobes currently faced when they reached out to us for the website creation. But beyond that, we tried to assess other aspects of their business and we identified operational bottlenecks which can be solve by integrating an automated pipeline into their workflow. Some of the bottlenecks that we identified are:

• Manual recording of income and expenses
• Manual creation of contracts for partnerships and collaborations
• Manual invoicing
• Manual scheduling of rental timelines through Google Calendar

The Solution

Mystical Wardrobes Website v1.0

The solution was a website to serve as their landing page and gown collections gallery. The first iteration of the website took 2 months to build, just in time for their peak season. We prioritized the main featured that they needed, here are the features implemented during the first iteration:

• Landing Page: Created a simple landing page with CTAs to their gown gallery, collections, and accessories.

• Collections: A page showcasing the different collections that they have, based on the occasion and them of the gowns.
• Gown Gallery: A storefront page with a gallery showcasing their gowns.

• Gown Details page: A details page, showcasing the multi tier pricing of the gowns, size, pictures, suggested add ons, and similar gowns.

• Add Ons Gallery: A page showcasing the different types of add ons available for rental.
• Rental Terms, FAQs, and Booking Guide: These are the pages used for communicating the rental terms, questions the clients might have, and how the clients can book and contact us.

Mystical Wardrobes Website v2.0

Mystical Wardrobes released new collections and needed to upgrade their website. They needed to implement a new complex pricing tier and product tagging. They also needed new features for their ongoing marketing campaigns. Some of the additional features that came with the upgrade were:

• Gown details and pricing tier revamp: Restructuring the data structure for the gown details and updating the frontend to reflect the changes.
• Promotions and Limited-Time discounts: Implementation of promos, promo pages, and discounts on gowns.